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The in-store communication of Sberbank CZ
Pánek, Tomáš ; Jesenský, Daniel (advisor) ; Klimeš, David (referee)
Thesis focuses on the in-store marketing communication of Sberbank CZ, a. s., specifically on multisensory marketing and its usage by the bank. The first theoretical part defines the specific field of services marketing with its five most common key characteristics, defines in-store marketing communication and its importance as well as focuses on the multisensory marketing with deep down focus on each of our senses. In the second part of the thesis one can find the description of current use of multisensory marketing inside the Sberbank CZ branches using theoretical knowledge from the theoretical part also supplemented with summaries and further recommendations. The main focus is to describe current state and to find another opportunities in order to provide deeper multisensory experience inside bank branches to the visitors.
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Формирования и развитие организационной культуры предприятия на примере ОАО «Сбербанк России»
Esaul, Yaroslav ; Němec, Otakar (advisor) ; Vladimirova, Svetlana (referee)
The subject of the bachelor work is the research and development of organizational culture of OJSC "Sberbank of Russia". The aim of thist thesis is consideration and analyzing informational, organizational behavior, management and other factors, which follows from the relationship of employees, principles, goals, objectives, management system and the essence of organizational behavior on the example of JSC "Sberbank of Russia". Sberbank of Russia was founded in 1841 by Nicholas I, it functions to this day, considered one of the biggest and most successful banks in the Russian Federation. Bachelor work consists of three main chapters. The first chapter contains theoretical aspects of organizational culture and its levels, elements and importance. The second chapter consist of the characteristic, media analysis and researchment of organizational culture on the example of Sberbank. And the last chapter contains studies of organizational culture, measures for its improvement and assessment of the proposed effectiveness.
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